The objective of data mining techniques is the discovery of hidden patterns in large amounts of data. The applications are numerous: from the analysis and prediction of individual customers’ behaviour to the design of targeted marketing campaigns. Such applications are closely related to the optimization of customers’ life cycle and the analytical Customer Relationship Management (analytical CRM). Recent advances in statistical pattern recognition, machine learning and hybrid approaches are at the forefront of the modern analytics for businesses.

Our company applies advanced data mining methods adjusted to the specific needs of each client with the use of specialised software tools and widely used open-source libraries in R and Python.