We focus on the analytical side of CRM and provide services for the collection and analysis of customer data. Descriptive statistics and predictive modelling can reveal behavioral and other patterns related to the propensity to accept cross- and up-selling offerings, to leave to the competition, etc. This allows scoring the customers and segmenting them.
QUANTOS employs a variety of methodologies to carry our feasibility studies. Desktop research, interviews, benchmarking, SWOT analysis and review of best practices are some of them. The subsequent analysis and synthesis of the information collected aims at the accurate description of the current situation, the problems, opportunities and challenges present and the conditions and prerequisites for the successful adoption of new technologies and/or practices.
Benchmarking indicators are used to improve performance within an organization. QUANTOS is experienced in monitoring systems and indicators and can assist in the development of customized benchmarking systems.